Oct 13

Who’s Not Online and Why

Who's Not Online and Why is a new report from the Pew Internet and American Life project. Here's a teaser of their findings.

As of May 2013, 15% of American adults ages 18 and older do not use the internet or email.

Asked why they do not use the internet:

  • 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.
  • 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online, they are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.
  • 19% of non-internet users cite the expense of owning a computer or paying for an internet connection.
  • 7% of non-users cited a physical lack of availability or access to the internet.

Even among the 85% of adults who do go online, experiences connecting to the internet may vary widely. For instance, even though 76% of adults use the internet at home, 9% of adults use the internet but lack home access. These internet users cite many reasons for not having internet connections at home, most often relating to issues of affordability—some 42% mention financial issues such as not having a computer, or having a cheaper option outside the home.

The full report is online here.

Mar 13

Press Release

Ad Council & Connect2Compete Launch Nationwide PSA Campaign to Increase Digital Literacy for 62 Million Americans

March 21, 2013

“EveryoneOn” Campaign Created Pro Bono by Y&R to Connect Americans with Free Digital Skills Classes in more than 21,000 Libraries and Training Centers
Mar 13

Connect2Compete Launches Nationwide Campaign To Increase Digital Literacy, Internet Access For 100 Million "Offline" Americans

Program Will Provide Access to Discounted High-Speed Internet and Low-Cost
WASHINGTON,  March 21, 2013  /PRNewswire/ -- Digital literacy is critical to
America's economic future, and possessing these skills is now essential for
accessing the jobs and education opportunities that will enable current and
future generations to compete in the 21st  century workforce. Yet roughly 100
million Americans do not have a broadband connection at home, and 62 million do
not use the Internet at all. Today, nonprofit  Connect2Compete, launches a
national campaign, "EveryoneOn," a public awareness campaign designed to help
all Americans access free digital literacy training in their communities. Also
starting today, Connect2Compete will offer consumers access to programs
providing discounted high-speed Internet and low-cost computers.
For more information, http://reut.rs/XvOmtd
Aug 12

Redemtech Launches PC Donation Campaign to Support FCC Digital Literacy Effort

PC Pledge 100 encourages businesses to donate used computers to help Americans narrow the digital divide through Connect2Compete

Redemtech, a world leader in IT Asset Disposition, today joined with Federal Communications Commission (FCC) Chairman Julius Genachowski and Connect2Compete (C2C) to launch PC Pledge 100, a nationwide campaign to close the digital divide through corporate donations of used computers. Redemtech kicked off the drive by pledging 200 computers to the League of United Latin American Citizens (LULAC) and an additional 100 computers for nonprofits focused on digital literacy.


Jun 12

[New York] City Announces Plan to Increase Broadband Access


Georgia Kral | June 21, 2012 3:54 PM
Broadband connectivity will bolster the tech economy in the city by bringing faster internet to underserved areas. Image composite by Ricardo E. Gálvez

At a forum of the Association for a Better New York on Thursday, the city announced a series of five initiatives intended to support the growing technology sector and provide better high-speed Internet access for both businesses and city residents.  Identified as obstacles in the city’s rise as a technology center are infrastructure issues and the low adoption rates of broadband connectivity in impoverished areas of the city.

In order to make sure the tech economy continues on its upward path, the city plans to remove operational and regulatory hurdles to speed the expansion of physical infrastructure, both in emerging high-tech areas in the city and in industrial and manufacturing neighborhoods — where streets are not even wired yet for broadband.  Mobile platforms will be developed to help boost access to job and worker support information for city residents without computers or laptops.

For more information, http://www.thirteen.org/metrofocus/2012/06/city-announces-plan-to-increase-broadband-access/

Jun 12

Connecting the Digital Divide to Digital Literacies

"The term “digital divide” has long been used to describe the gap between those with access to communications technology and those without—applying to both home computer ownership as well as the delivery of home broadband access, which is still an issue. In fact, though 65 percent of households (pdf) have broadband access, that figure drops to 40 percent in households with less than $20,000 in annual income.

More recently, the term has referred to the gap in the type of engagement with the digital world. It has come to mean the divide between those who use technology to learn and create and those who use it more for entertainment or staying up to date on social networking sites. It might easily be summed up as the gap between creators and consumers"

For complete article, go here.


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